Disasters are as old as human history but the dramatic increase and the damage Caused by them in the recent past has become a cause of national and international concern. Over the past decade, the number of natural and man made disasters has climbed inexorably. Hazards are always prevalent, but the hazard becomes a disaster only when there is greater vulnerability and less of capacity to cope with it. Reliefline helps in developing capacities so as to reduce vulnerability. Capacity can be defined as "resources, means and strengths which exist in households and communities and which enable them to cope with, withstand, prepare for, prevent, mitigate or quickly recover from a disaster".

Reliefline volunteers itself to meet the requirements of those who become the victims due to sudden onset of various kinds of disaster. Every day, Relief line is touching the lives of those impacted by tsunami, tornadoes, earthquakes, floods as well as manmade disasters. We have created a comprehensive product line of emergency relief supplies to help you help communities around the world. Reliefline's mission is to cater the public in need before, during and after disasters with its diverse range of product line. In the act of providing the various products, we are committed to Safety, Lawfulness, Professionalism, Responsibility, Good Fellowship, Loyalty and Integrity which gets reflected in our products. Reliefline is a sister concern of AJAY INDUSTRIAL CORPORATION LIMITED, a company incorporated in 1961. AICL is one of the largest manufacturers and exporter of hand pumps in the world and has an integrated production line of PVC pipes and fittings. It is an ISO 9001:2008 certified company and a Government of India recognized export house. AICL's product line has made it the first tier supplier to the major international aid agencies and NGOs. As a part of its corporate social responsibility AICL has set up Reliefline as its division dedicated to the disaster management and humanitarian relief aid.